Good web page design software makes it easy to produce good-looking websites. (Our website reviews the easiest ones to use.) But the content you select and how you organize it is the difference between visitors staying longer than 3 seconds or not. I've identified 10 common mistakes made by web design newbies:

1. Too Many Advertisements


Making money from your website is fine, as long as you don't get too greedy by jamming too many ads everywhere. (Of course, by doing this, you will make less money anyway.) What's "too many?" Go to your website as a visitor, and have someone else look it over, too. Trust your first impression and compare it to what your friend or family member thought about it. If you do have ads, make sure they're not too intrusive or obnoxious--like flashing banners, for example.

2. Using Flash Intros; a "Splash Page" with a little movie


Bad idea! Don't use a Flash intro on your website. Only rarely is it ever done tastefully and appropriately. Even when it is done well, it's a waste of effort. It's just too risky and the rewards are NONE. No matter how cool a flash intro may look, it has never, ever proved to increase traffic or website "stickiness." It almost always has the opposite effect.

3. Too Many Plugins


Keep any media that uses plugins to a strict maximum of one per page. For example, if you've got Flash, then you shouldn't have a media player, or if you've got a little program run by Java then you shouldn't have Flash as well. Don't be tempted to plug in stuff on your website just because you think it looks "cool."

4. Confusing Layout and Navigation


Many websites seem to make the simplest task take several steps to achieve. Remember that web surfers are in an extremely short attention-span mode and won't stick around to try to figure out your website. This is where choosing good web site design software pays off.

5. Unclear Website Theme


It's easy to get tunnel vision about getting all the little tasks done to your new website and forget the big picture. What I'm talking about here is the need for you to have a main theme/main purpose for your site...One that is completely obvious in the first 3 seconds of someone landing on your homepage.

Think of television commercials that you finally figured out after seeing several times, because it wasn't clear what the ad was about...It's not that you weren't smart enough to figure out those ads; you simply didn't invest the mental effort--very slight though it may be--into figuring out the ad the first time.

Because watching T.V. commercials is often no different than surfing the internet as far as the mental effort you're willing to devote to it. But with the internet, your visitors are only going to see your site ONCE--for about 3 seconds before making a decision to stay or leave. If they leave, they're never coming back, unlike T.V. commercials. So you have to make your message and your site very clear. Slight confusion = Instant Back button or the red "X."

6. Broken Links


You should check all your links regularly to make sure that they all still work. Think of the times you find a site that has links that don't work: You instantly make some assumptions about the site--like it's outdated and unprofessional. It's the same feeling you get when you see simple words misspelled.

7. Weird Fonts


Never get too cute and creative with your website fonts. Stick to the most common web fonts like Verdana, Arial, Times New Roman, and Tahoma. Besides, many of your visitors won't have other fonts installed in their browsers and computers, so all they'll see is gobbledygook. If you do want to use non-standard fonts, then limit it to graphic header images or logos--where they're displayed as part of the image.

8. Bad Sized Fonts


It's important to keep your text around the standard size--like 10, 11, or 12. Making text too big or too small makes it hard to read and is a great way to get your visitors to leave immediately.

9. High-Contrasting Webpage Colors


You've seen those webpages that have a dark background with bright-colored or white text. Or sites with very bright or very dark margins, which contrasts with the actual webpage content. All of these puts a strain on the eyes, which makes it hard to read and = Instant Back Button. The tried and true method is to use black text on a white background.

10. Auto-Sizing Webpages


Look at this webpage: craftown.com and you'll see an example of how not to use auto-sizing webpages. The idea behind auto-sizing webpages is to use the whole desktop real estate instead of limiting the page to say, 750 pixels wide. This way, on small monitors the webpage looks large enough to read. But the problem comes with larger monitors where the text gets stretched way further than is normal for reading. And nowadays, most people have larger monitors. The fix? If you do use auto-sizing webpages, be sure to limit the text to a specific pixel amount. If you don't know how to do this, get a web design pro to do it or don't use it at all.